Aware Group

Aware Group are global leaders in emerging technology – specialising in delivering state of the art innovation in AI, machine learning, computer vision, cloud data analytics, acoustic detection and IoT.

From what began as a small New Zealand tech startup in 2016, they have experienced exponential growth - now working with global organisations in the health, agriculture, transport, education and environmental categories.

Beginning with their brand strategy we helped define that their business exists to ‘create awareness’. This is their unique perspective and approach that enables them to see the potential in emerging technology, finding better outcomes, as a trusted partner to guide and direct the use of artificial intelligence, the internet of things, modern data platforms and advanced robotics.

This concept of ‘awareness’ inspired an identity system that felt alive, as it had an artificial life of its own, with a simple idea built into their logo that references their process of ‘seeing, thinking and doing’ – setting up a clear brand architecture framework that could accommodate their existing and future products and services, and communicate the progressive, future-focused nature of their organisation.