LOST Drinks Co.

Tropic Inspired, NZ Crafted

Lost is the joyous spirit of paradise, bottled. Inspired by every timeless cocktail bar on a sandy shore, where palm trees sway in time to the music and it's always just on sunset. This dreamy narrative inspired a character and identity that's captures 'the Lost way of living' - simple, carefree and fun. Pour another and go where the flavour takes you.

Identity Packaging Photography

Creative Direction: Nick Riley
Strategy: Said & Done
Design: Nick Riley, Sophie Blazey
Copywriting: Mark Easterbrook