Collective Strength

The BlackCaps and the WhiteFerns are so much more than international cricket teams. They are the pinnacle of the sport and the demonstration of the New Zealand spirit of cricket.

With a clear role to represent New Zealand on the world stage, we created a bold, powerful expression that would support our core idea of ‘collective strength’. This culminated in a brand expression that’s fit-for-purpose for the digital and social media age, whilst retaining a classic sense of national pride.

With the majority of touchpoints turning up digitally, they needed a brand system that could be implemented easily and quickly in variety of situations ranging from new squad announcements to real-time milestones during live matches.