Seequent

Seequent (formerly ARANZ Geo) enables better decisions about earth, climate and energy challenges. This new positioning required a new name, identity and brand system to better reflect their offer and to solidify their commitment as a global organisation for good.

This was defined by a single creative idea: Complexity to Clarity. This led to a creative solution that is intelligent, confident and human - executed across a wide ranging brand ecosystem including digital, film, wayfinding & signage and a global internal engagement programme.