The Reserve

The Reserve is an exclusive property development set on a stunning city-fringe coastal marine reserve. Based on the creative platform of 'The last of the best of Auckland', The Reserve was targeted at a discerning, high-net-worth buyer who would appreciate this rare opportunity.

We crafted a story and identity that balanced ultra-premium cues with the natural, laid-back nature of the location itself, resulting in a creative solution that was both sophisticated and accessible.