Clarity is Powerful.

Our approach

Most growing businesses don’t have a brand problem. They have a clarity problem. As businesses grow, their brand often falls behind. What once felt instinctive becomes harder to explain, harder to defend, and harder to scale. We exist to bring clarity back to the centre.

About us

Nonfiction is a strategic branding & design office founded in 2021 by Creative Director Nick Riley.

Based in Auckland but working globally, we’re lucky to be working with some of New Zealand's most exciting businesses - from established corporates to new startups. We specialise in the technology & consumer categories delivering clarity, simplicity and impact - building real brand value for our clients & partners.

Our expertise

  • Animation
  • Art Direction
  • Brand Identity
  • Brand Strategy
  • Campaigns
  • Copywriting
  • Film Production
  • Guidelines
  • Packaging
  • Photography
  • Print
  • Social Media
  • Tone of Voice
  • Wayfinding
  • Web Design

Our clients

  • Air New Zealand
  • AGLX
  • Auckland Airport
  • Auckland Design Week
  • Auckland Transport
  • Aware Group
  • Black Pearl Group
  • CCL
  • Coca Cola
  • Dev Academy
  • GO Rentals
  • ICC
  • ICHM
  • Institute of Golf
  • Mercury Energy
  • Methven
  • MIT
  • Magnetic
  • Mooven
  • New Zealand Tourism
  • NO UGLY
  • NZC
  • Qrious
  • Roger Dickie NZ
  • Seequent
  • Spark NZ
  • Tend
  • Tainui Group Holdings
  • Todd Property
  • Unity Bank
  • Unitec
  • UP Education
  • Westpac
  • Yoobee

Contact us

If you would like to know more about our process, our experience or to discuss an upcoming project, please email nick@nonfiction.co.nz for more information.