BUCK

Easy Money

BUCK is a new P2P payments app that removes the awkward from money conversations. We developed an identity based around the BUCK character - a friendly money helper with a distinctive tone of voice that helps you navigate money with friends, making payments, splitting bills and sending cash in a process that's as easy as pie.

Strategy Identity Digital

Creative Direction: Nick Riley
Strategy: Amy Frengley
Design: Nick Riley, Lisa Loosemore
Animation: Gloria Grimoldi